Teaching Cases in Tourism, Hospitality and Events - Hardcover

Dixit, Saurabh Kumar; Piramanaygam, Senthilkumaran

Hardcover

ISBN 10: 1800621000 ISBN 13: 9781800621008

Publisher: CABI Publishing, 2023

Synopsis

Providing a broad selection of global cases, this book is a comprehensive resource encouraging students to understand and apply key concepts into situations faced in industry. Cases include teaching notes, questions, learning activities and solutions, and cover general, strategic, human resource, finance and operations management, plus marketing.

About this title

About the Author

Saurabh Kumar Dixit, Ph.D., is a Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behavior, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has fifteen books to his credit, including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), The Routledge Handbook of Tourism Experience Management and Marketing (2020), Tourism in Asian Cities (2020), Tourism in India: Marketing Perspectives (2021), Consumer Behavior in Hospitality & Tourism (2021) and The Emerald Handbook of Luxury Management for Tourism and Hospitality (2021). Presently he is editing Routledge Handbook of Wine Tourism and Routledge Handbook of Collaborative Consumption in Tourism. He has contributed many research papers in reputed peer-reviewed journals and books. He is an editorial board member and guest editor of many international journals such as the International Journal of Contemporary Hospitality Management, British Food Journal, Journal of Research in Interactive Marketing, Tourism Recreational Research, Anatolia, Journal of Hospitality, Leisure, Sport & Tourism Education, Journal of Foodservice Business Research, Qualitative Market Research and Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS), etc. Senthilkumaran Piramanaygam, Ph.D., is a Professor of Hospitality and Tourism in Welcomgroup Graduate School of Hotel Administration, Manipal, India. He holds a PhD in Services Marketing and an MBA, with dual specialization in Marketing and Human Resource Management. He has diverse experience in teaching hospitality, business management, tourism, business research methods and statistics. His research interests include strategic management in hospitality, consumer behavior, the experience economy, and behavioral economics. He holds more than 20 years of experience in teaching hospitality, business management and tourism to both undergraduate and post graduate students. He has contributed many research works to peer reviewed books and international journals.

Edition details

• Publisher: CABI Publishing
• Publication date: 2023
• ISBN 10: 1800621000
• ISBN 13: 9781800621008
• Binding: Hardcover
• Language: English
• Number of pages: 328
• Editor: Dixit Saurabh Kumar, Piramanaygam Senthilkumaran