Design Better and Build Your Brand in Canva: A beginner's guide to producing professional branding, marketing, and social content for businesses - Softcover

Goodsell, Laura

Softcover

ISBN 10: 1800569335 ISBN 13: 9781800569331

Publisher: Packt Publishing, 2023

Synopsis

Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time with the help of this illustrated guide

Key Features

• Organize your business designs using folders and learn to schedule social media content in Canva’s own content planner
• Learn to create presentations, as well as video and animated social media posts
• Discover the features of Canva to help you save time, including the brand kit, quick create and templates

Book Description

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva.

You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more.

By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.

What you will learn

• Understand the fundamental capabilities and features of Canva
• Create a brand kit and understand what makes a good brand
• Develop effective graphics to aid in increasing visibility on social media platforms
• Follow step-by-step tutorials to create stunning designs
• Create a branded logo and learn about trademark and copyright guidelines
• Discover a world of color combinations, contrasts, and meanings for your brand
• Explore the fundamental design principles
• Use videos, animation, and sounds in social graphics for your designs

Who this book is for

This book is for aspiring designers, social media managers, VAs, service-based businesses and solopreneurs with basic experience in Canva, who are looking to advance in a new skill, while creating their brand and perfecting their social and marketing materials on a budget. A basic understanding of Canva, including setting up a free Canva account, creating a basic design using a template, adding images and text boxes and changing the color of fonts will be helpful but not essential.

Table of Contents

1. Setting Up Canva on Desktop and Mobile
2. Discovering and Editing Templates
3. Tools and Features for Using Elements and Images
4. Designing Eye-Catching Graphics through Useful Features
5. Exploring the Awesome Creative Tools for Branding
6. Expert Hacks to Create Your Own Professional-Looking Designs
7. Five Graphic Design Principles You Need to Know
8. Creating Your Perfect logo
9. Making Social Media Graphics with Canva
10. Leveraging Video and Animation within Your Business Marketing
11. Downloading and Sharing Your Designs
12. Tips and Tricks for Printing

About this title

About the Author

Laura is an award winning Canva design Coach and Canva Creator Ambassador for the UK (Canvassador). She helps small business owners to create branded graphics on a budget as well as a sideline passive income and creating digital design businesses through template and element creation. Encouraging women into the digital world is one of Laura's passions. She has built her business around helping make design accessible and simple for all small business owners. Laura's aim is to help businesses become more visible on social media, focusing more on design based services, such as running her template membership, creating courses, challenges, training into business groups, writing books and creating templates for Canva.

Edition details

• Publisher: Packt Publishing
• Publication date: 2023
• Language: English
• ISBN 10: 1800569335
• ISBN 13: 9781800569331
• Binding: Paperback
• Number of pages: 298