Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN (2 Volumes) - Hardcover

Almunawar, Mohammad Nabil; Ali, Muhammad Anshari; Lim, Syamimi Ariff

Hardcover

ISBN 10: 1799849848 ISBN 13: 9781799849841

Publisher: Business Science Reference, 2020

Synopsis

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.

The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

• Business Culture
• Consumer Satisfaction
• Data Analytics
• Digital Marketplace
• Knowledge Sharing
• Mobile Technology
• Relationship Management
• Small and Medium Enterprises
• Social Commerce
• Sustainable Development

About this title

About the Authors

Dr Mohammad Nabil Almunawar is currently a senior lecturer at School of Business and Economics, Universiti of Brunei Darussalam (UBDSBE), Brunei Darussalam. He was the former dean of UBDSBE. He received his bachelor degree in 1983 from Bogor Agricultural University, Indonesia, master Degree (MSc Computer Science) from the Department of Computer Science, University of Western Ontario, London, Canada in 1991 and Ph.D. from the University of New South Wales (School of Computer Science and Engineering, UNSW) in 1998. Dr Almunawar has published more than 70 papers in refereed journals, book chapters and international conferences. He has more than 25 years teaching experiences in the area computer and information systems. His overall research interests include applications of IT in Management, Electronic Business/Commerce, Health Informatics, information security and cloud computing. He is also interested in object-oriented technology, databases and multimedia retrieval.

Muhammad Anshari is researcher and academic staff at School of Business

Dr Hjh Syamimi is a Lecturer in the School of Business and Economics and the Acting Director of E-Government Innovation Centre at Universiti Brunei Darussalam. Her research interests include E-Government, E-commerce, E-learning, Change management and motivation issues.

Edition details

• Publisher: Business Science Reference
• Publication date: 2020
• Language: English
• ISBN 10: 1799849848
• ISBN 13: 9781799849841
• Binding: Hardcover
• Number of pages: 800