Innovations in Digital Branding and Content Marketing (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

Hardcover

ISBN 10: 179984420X ISBN 13: 9781799844204

Publisher: Business Science Reference, 2020

Synopsis

In today's technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today's consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

About this title

About the Authors

Subhankar Das is currently working at Duy Tan University, Vietnam as a Researcher & Professor. He is a UGC NET qualified Ph.D. in Marketing Management from SoA University. He has 10 SCOPUS indexed publications & 1 acceptance in management, three research papers in review (All are Sage, Wiley & Inderscience publications) till date. He is a winner of 4 International Awards in the field of management study & research from reputed organizations. He is an IIM Lucknow alumni and has certifications from University of British Columbia & IIM Bangalore, Manipal & Google certified faculty in Case-based pedagogy and digital branding. He is also acting as Member of Center of Excellence for TISS-SVE for ‘Management & Entrepreneurship and Professional Skills’ Vertical, Mumbai. He is having 14 years of progressive teaching experience across with proven abilities in classroom teaching, management of departmental activity & 3 years of Industry experience in production and research. He is associated with nine associations with various International & national governing bodies.

Dr. Subhra is currently working at Duy Tan University, Vietnam as a Researcher

Edition details

• Publisher: Business Science Reference
• Publication date: 2020
• Language: English
• ISBN 10: 179984420X
• ISBN 13: 9781799844204
• Binding: Hardcover
• Edition number: 1
• Number of pages: 311
• Editor: Das Subhankar, Mondal Subhra Rani