Localizing Global Marketing Strategies: Emerging Research and Opportunities - Softcover

Harvey, Janell NaKia

Softcover

ISBN 10: 1799809587 ISBN 13: 9781799809586

Publisher: Business Science Reference, 2019

Synopsis

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs.

Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

About this title

About the Author

Janell Harvey is a retired Professor of Marketing. Additionally, Harvey is a 501c3 consultant who has established several non-profit organizations throughout the Midwest. Dr. Harvey has published and presented on topics related to marketing and fund developed via a number of platforms and is a member of the strategic Marketing Association.

Edition details

• Publisher: Business Science Reference
• Publication date: 2019
• Language: English
• ISBN 10: 1799809587
• ISBN 13: 9781799809586
• Binding: Paperback
• Number of pages: 152