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Evolved Selling: Optimizing Sales Enablement in the Age of Frugalnomics - Softcover

 
9781797807997: Evolved Selling: Optimizing Sales Enablement in the Age of Frugalnomics

Synopsis

Today’s B2B buyer is challenged with a more complex buying journey, with more stakeholders, lengthening decision cycles, and no decisions.

In order to help buyers navigate this journey, sellers and marketers are evolving from pitch to purpose, providing the right content, tools and intelligence to better communicate and quantify business value outcomes and drive faster purchase decisions. However, the evolution is not without survival challenges.

What if you had a roadmap to guide you on this difficult journey?

This book on Evolved Selling is designed to help you navigate from pitch to purpose, highlighting the best path, and illuminating the dangers so you can survive the process, stronger and better. With this guide you will be able to reshape your content marketing and sales conversations to inspire buying cycles, drive quicker decisions, improve win rates and deal size.

You’ll have the opportunity to learn directly from leading analysts and the success and pitfalls of those who have already completed the passage including: ADP, Splunk, and Workday.

The definitive guide on how to use your unique value, content and customer intelligence to engage and sell better.

"synopsis" may belong to another edition of this title.

  • PublisherIndependently published
  • Publication date2019
  • ISBN 10 1797807994
  • ISBN 13 9781797807997
  • BindingPaperback
  • LanguageEnglish
  • Number of pages269

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Pisello, Tom
Published by Independently published, 2019
ISBN 10: 1797807994 ISBN 13: 9781797807997
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Published by Independently published, 2019
ISBN 10: 1797807994 ISBN 13: 9781797807997
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