Advertising in Practice - Hardcover

Hardcover

ISBN 10: 1793554099 ISBN 13: 9781793554093

Publisher: Cognella Academic Publishing, 2021

Synopsis

Advertising in Practice chronicles the stories of 10 advertising professionals and how they began their careers within the industry. The narratives underscore the diverse nature of the advertising field and the myriad career options that are available to students.

Each chapter represents a guest lecture from a qualified, talented, and unique member of the advertising community. Readers learn about each professional's particular education path, training, misunderstandings, common pitfalls, and best practices. The chapters address foundations, strategy, tactics, and contexts of advertising based on the author's own experiences and in the author's own words. Most importantly, each chapter takes the reader through a case study from the author's career and emphasizes the ways in which they think, exposing readers to the unique mindset, passion, and drive that is required to succeed within the advertising field.

Designed to help students envision their future careers, Advertising in Practice is an ideal resource for courses in advertising, public relations, marketing, and communication.

Edition details

• Publisher: Cognella Academic Publishing
• Publication date: 2021
• Language: English
• ISBN 10: 1793554099
• ISBN 13: 9781793554093
• Binding: Hardcover
• Number of pages: 120
• Editor: Kurtin Kate S