Conducting a Communication Audit: Promoting Organizational Effectiveness Through Communication Efficiency - Softcover

Michael G. Strawser (author)

Softcover

ISBN 10: 179354946X ISBN 13: 9781793549464

Publisher: Cognella Academic Publishing, 2022

Synopsis

Conducting a Communication Audit: Promoting Organizational Effectiveness through Communication Efficiency equips readers with the knowledge and skillsets they need to conduct successful communication audits and, in doing so, help organizations overcome their communication issues. The text teaches readers how to identify communication problems within organizations and then how to use this diagnostic information to enhance communication across the organization.

Opening chapters provide readers with context for communication in the organization, as well as foundational determinations for beginning the audit process. The material discusses the importance of performing communication audits, the role of the communication consultant, setting goals and determining a strategy, and involving key stakeholders in the process. Additional chapters walk readers through the steps involved in an audit, including conducting a needs assessment, collecting data, analyzing data, and communicating results. Readers learn how to use audit results to create an internal communication strategy, infuse communication audits into organizational culture, and utilize results to inform organizational training. Closing chapters address the nuances of communication audits in a digital world and clearly summarize key ideas from each chapter.

A dynamic, practical, and approachable handbook, Conducting a Communication Audit is an ideal resource for courses and programs in communication, business, and organizational communication and behavior.

About this title

About the Author

Michael G. Strawser (Ph.D., University of Kentucky) is an assistant professor of communication in the Nicholson School of Communication and Media at the University of Central Florida, where he also serves as the program coordinator for the Human Communication and Communication and Conflict programs. Dr. Strawser's research is primarily focused on matters relating to instructional communication and communication education. He is the managing editor of the Journal of Faculty Development and coauthor of Multigenerational Communication in Organizations: Insights from the Workplace.

Edition details

• Publisher: Cognella Academic Publishing
• Publication date: 2022
• Language: English
• ISBN 10: 179354946X
• ISBN 13: 9781793549464
• Binding: Paperback
• Number of pages: 280