Copywriting Made Simple: How to write powerful and persuasive copy that sells - Softcover
Book 1 of 3: The Freelance Writer's Starter Kit
Synopsis
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
You’ll learn how to...
• Write clearly, simply and engagingly
• Choose a killer headline and a strong structure
• Use 20 proven strategies for creative copywriting
• Harness the power of persuasion and psychology
• Create a unique tone of voice for a brand
Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.
“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.
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About the Author
Tom Albrighton has been a professional copywriter for over 12 years, writing for household names like Prudential, Jeyes and Fuji plus dozens of other businesses and agencies. He is a co-founder of ProCopywriters, the alliance of commercial writers, and was ranked the #7 ‘Copywriter rated by copywriters’ in a 2015 DMA survey.
"About this title" may belong to another edition of this title.
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Copywriting Made Simple: How to write powerful and persuasive copy that sells
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Troubador Publishing Ltd, 2018
ISBN 10: 178901364X
ISBN 13: 9781789013641
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