Copywriting Made Simple: How to write powerful and persuasive copy that sells - Softcover

Albrighton, Tom

Softcover

ISBN 10: 178901364X ISBN 13: 9781789013641

Publisher: Troubador Publishing, 2018

Synopsis

 

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

 

You’ll learn how to... 

 

• Write clearly, simply and engagingly 

• Choose a killer headline and a strong structure

• Use 20 proven strategies for creative copywriting

• Harness the power of persuasion and psychology

• Create a unique tone of voice for a brand

 

Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

 

“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.

 

“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

About this title

About the Author

Tom Albrighton has been a professional copywriter for over 12 years, writing for household names like Prudential, Jeyes and Fuji plus dozens of other businesses and agencies. He is a co-founder of ProCopywriters, the alliance of commercial writers, and was ranked the #7 ‘Copywriter rated by copywriters’ in a 2015 DMA survey.

Edition details

• Publisher: Troubador Publishing
• Publication date: 2018
• Language: English
• ISBN 10: 178901364X
• ISBN 13: 9781789013641
• Binding: Paperback
• Number of pages: 304