Exploring Politeness in Business Emails: A Mixed-Methods Analysis (Language at Work): 4 - Hardcover

Vera Freytag

Hardcover

ISBN 10: 1788925955 ISBN 13: 9781788925952

Publisher: Multilingual Matters, 2019

Synopsis

Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields.

About this title

About the Author

Vera Freytag is a Consumer Interaction Specialist for Beiersdorf AG in Germany. Her research interests include CMC, business discourse, sociolinguistics and politeness.

Edition details

• Publisher: Multilingual Matters
• Publication date: 2019
• Language: English
• ISBN 10: 1788925955
• ISBN 13: 9781788925952
• Binding: Hardcover
• Number of pages: 240