The Perennials: Unleashing the Power of our Postgenerational Society - Softcover

Guillen, Mauro

Softcover

ISBN 10: 1788708997 ISBN 13: 9781788708999

Publisher: Heligo Books, 2023

Synopsis

'Will open your mind to your own future and show you a new world of adventure.' - ARTHUR C. BROOKS

For the first time in human history, eight defined generations live together side by side, from Alphas to the Greatest Generation by way of Boomers, Xennials, Millennials and more. However, these definitions have so often been used to pigeonhole us into rigid categories, all underpinned by the restrictive 'four stages of life' model - of play, study, work, retirement. This means that potential is left untapped on a societal level; also individuals are tied into a trajectory that minimises opportunity and fulfilment.

In The Perennials, Mauro Guillén unpacks the megatrends - such as increasing longevity and the explosion of technology, among others - that are transforming life as we know it. How, within this milieu, a new group of 'perennials' must emerge: individuals who cannot be so easily defined by the pervasive metrics of age and experience or by simple inter-generational conflict. These post-generational perennials offer the promise of liberating us from the constraints of the accepted four stages of life model, therefore allowing everyone the chance of living a much more rewarding and fulfilling life. Guillén proceeds to unveil how this revolution will impact young people just entering the world of work, as well as those who are living and working longer.

This multigenerational revolution is already happening and Mauro Guillén identifies how we can usher in a new era of innovation in almost every facet of life and work - powered by the perennials.

About this title

About the Author

Mauro F. Guilln is one of the most original thinkers at the Wharton School, where he holds the Zandman Professorship in International Management and teaches in its flagship Advanced Management Program and many other courses for executives, MBAs, and undergraduates. An expert on global market trends, he is a sought-after speaker and consultant. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic, and technological developments. His online classes on Coursera and edX have attracted over 100,000 participants from around the world. He has won multiple teaching awards at Wharton, where his presentation on global market trends has become a permanent feature of over fifty executive education programs annually.

His research, teaching, and speaking incorporates both numerical assessments of trends and illuminating examples from business, politics, and everyday life. He shows in accessible terms that one can accurately forecast trends by systematically following the babies and following the money into the future. His research has earned him many distinctions, including Fulgright, Rockefeller, and Guggenheim fellowships, a membership in the Institute for Advanced Study in Princeton, and prizes from the Academy of Management, the American Sociological Association, the Social Science History Association, and the Gustavus Myers Center for the Study of Bigotry and Human Rights. He is an elected member of the Sociological Research Association and the Macro Organizational Behavior Society.


His research, op-eds, and commentary have been featured in numerous outlets, from the New York Times and the Wall Street Journal to The Economist, and the Financial Times. He has appeared on radio and TV shows such as NPR's Marketplace and Radio Times, CNBC's Mad Money and Squawk Box, and CNN's Fareed Zakaria GPS. He is a seasoned public speaker at conferences, conventions, forums, and corporate events organized by industry associations and Fortune 500 companies. He serves or has served on several advisory groups, boards of directors, and nonprofit boards of trustees.


His book on 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything will be published by St. Martin's in 2020, with translations into Italian, Japanese, Korean, Mandarin, Romanian, Turkish, Portuguese, Spanish, and Vietnamese.

From the Back Cover

For the first time ever, eight generations live side-by-side. This groundbreaking new book reveals what we must change and how to all benefit from our multigenerational society. The Perennials calls for a change that argues we should fully utilise the range of lives and experiences, to develop new ways of living and working together.

Edition details

• Publisher: Heligo Books
• Publication date: 2023
• Language: English
• ISBN 10: 1788708997
• ISBN 13: 9781788708999
• Binding: Paperback
• Edition number: 1
• Number of pages: 240