Synopsis
A brand new guide to communicating for success by making immediate and indelible connections: it's How to Win Friends and Influence People crossed with Talk Like Ted.
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About the Author
Simon Lancaster first started writing speeches in the late 1990s for members of Tony Blair's Cabinet. He has since gone on to write speeches for the CEOs of some of the world's biggest companies. He is an Executive Fellow of Henley Business School and lectures on Creative Writing at the University of Cambridge.
Simon regularly appears on BBC and Sky News discussing speeches and has written articles for the Guardian, Daily Mail, Spectator, Prospect and GQ. He frequently makes keynote speeches at major conferences around the world and his social media videos attract hundreds of thousands of views. His 2016 TEDx Talk 'Speak like a Leader' has had more than three million views. He lives in the Brecon Beacons with his wife, two daughters, a dog, two cats and several chickens.
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Connect!
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Paperback. Condition: New. *NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'. Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence. Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime. Seller Inventory # LU-9781788706438
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Paperback. Condition: New. *NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'. Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence. Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime. Seller Inventory # LU-9781788706438
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Connect!: How to Inspire, Influence and Energise Anyone, Anywhere, Anytime
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Connect (Paperback)
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Paperback. Condition: new. Paperback. Why do some people radiate energy when they speak whilst others fizzle outbefore they've even begun? How do some writers make our hearts race whilstothers make us feel like closing the book? Why are some work colleaguesseemingly more influential, or funnier, than others?Top speechwriter Simon Lancaster explains that the secret of brilliantcommunication is all about making connections. Whether in speech or in writing, ata networking event or in an email, at work or at home, the best communicators findways of connecting with their audiences. More than that, they are able to connectthe personal with the universal, the past with the present, the abstract with theeveryday, the visual with the verbal, the moral with the mundane. Like hot-wiring acar, connections are able to bypass logic and access our deepest instincts andemotions, generating an instant neurological reaction.Connect reveals the secret art of making connections in eleven engaging, revelatorychapters. It blends cutting-edge neuroscience with ancient rhetoric and wonderfullyshareable examples from popular culture; and it incorporates exercises to helpwork your own creative muscles, so you can become quicker at making connectionsand finding your own stories, metaphors, analogies and jokes. If you want moresparkle when you speak, more power when you present, more wow when youwrite, then this book will show you the skills to connect with anyone aboutanything, anytime and anywhere. A brand new guide to communicating for success by making immediate and indelible connections: it's How to Win Friends and Influence People crossed with Talk Like Ted. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781788706438
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Appears to be signed/dedicated by the author. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781788706438. Seller Inventory # 7099244
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