Boring2Brave: The ‘bravery-as-a-strategy’ mindset that’s transforming B2B marketing - Softcover

Choueke, Mark

Softcover

ISBN 10: 1788602218 ISBN 13: 9781788602211

Publisher: Practical Inspiration Publishing, 2021

Synopsis

Hello. You’re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What’s that? “Whatever the sales team needs to close the next deal?”

It’s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’.

Sound familiar? Try being braver.

Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and ‘10X’ results. Stop being measured in metrics you’ve always known are meaningless and start building your company’s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.

Just by being brave.

A former editor of Marketing Week Magazine, Mark Choueke’s 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.

About this title

About the Author

A former award-winning journalist, Mark has built a reputation as a leader with a 20-year career at the heart of the global B2B marketing and communications arena.
He’s been the ‘media’, the ‘agency’ and the ‘brand’; has operated within large corporates and startups alike and has raised investment to found and run a successful business.
Mark was editor of Marketing Week magazine and earlier, B2B-focused marketing titles Precision Marketing and Data Strategy and was a business correspondent on newspaper The Sunday Telegraph.
Quitting journalism in search of adventure, Mark went to an agency where he worked alongside genuine advertising legends to create stuff that helped grow some of the world’s greatest brands.

From the Back Cover

Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What's that? "Whatever the sales team needs to close the next deal?"

It's hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It's self-sabotage: 'fail to differentiate, blend in, become invisible'.

Sound familiar? Try being braver.

Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and '10X' results. Stop being measured in metrics you've always known are meaningless and start building your company's brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.

Just by being brave.

A former editor of Marketing Week Magazine, Mark Choueke's 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.

Edition details

• Publisher: Practical Inspiration Publishing
• Publication date: 2021
• Language: English
• ISBN 10: 1788602218
• ISBN 13: 9781788602211
• Binding: Paperback
• Number of pages: 178