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Synopsis
One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing.
Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life.
The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
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About the Author
The late Robert D. Hisrich, formerly Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs, Kent State University, US and Veland Ramadani, Associate Professor of Entrepreneurship and Management, South-East European University, Republic of Macedonia
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Entrepreneurial Marketing: A Practical Managerial Approach
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Edward Elgar Publishing, 2018
ISBN 10: 1788111311
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Entrepreneurial Marketing : A Practical Managerial Approach
Published by
Edward Elgar Publishing, 2018
ISBN 10: 1788111311
ISBN 13: 9781788111317
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Entrepreneurial Marketing : A Practical Managerial Approach
Published by
Edward Elgar Publishing, 2018
ISBN 10: 1788111311
ISBN 13: 9781788111317
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