Synopsis
'Essential insights into the character of human choice and decision-making.' ROBERT CIALDINI, author of Influence
A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity
________
Our brains are hardwired to sort, categorize and draw lines. It's how we navigate the infinite kaleidoscope of everyday information. But imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. It doesn't seem fair. And yet we have to draw the line somewhere, we say, even though lines can be unhelpful or even dangerous when drawn where they aren't wanted, or in too thick a hand.
By thinking in terms of ' 'them' or 'us' and 'this' or 'that' we isolate ourselves from ideas we don't agree with and people who are not the same as us. We fail to listen to the other side of the argument and beliefs become increasingly polarized. Intolerance and extremism flourish. While the human race has survived by thinking in black and white and making binary decisions, such thinking might also destroy us. We may not be programmed to think in shades of grey, but it's the colour of our cognitive future.
In this ground-breaking exploration of how our brains work, Oxford University psychologist Professor Kevin Dutton explains that by understanding the nature of our black and white thinking we are better equipped to negotiate life's grey zones. And that, by doing so, we will make subtler and far smarter decisions.
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'Fascinating, important and entirely convincing.' SIR PHILIP PULLMAN
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About the Author
Dr Kevin Dutton is a researcher at the Department of Experimental Psychology, University of Oxford, and a member of the Oxford Centre for Emotions and Affective Neuroscience (OCEAN) research group. He regularly publishes in leading international scientific journals and speaks at conferences around the world. He is the author of the acclaimed Flipnosis: The Art of Split-Second Persuasion.
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BLACK AND WHITE THINKING: The burden of a binary brain in a complex World
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Bantam Press, London, 2020
ISBN 10: 1787632326
ISBN 13: 9781787632325
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Hardback. Condition: Mint. Dust Jacket Condition: Mint. First Edition. This copy is in mint, unmarked condition bound in black cloth covered boards with bright gilt titling to the spine. This copy is bright, tight, white and square. The unclipped dustwrapper is in mint condition International postal rates are calculated on a book weighing 1 Kilo, in cases where the book weighs more than 1 Kilo increased postal rates will be quoted, where the book weighs less then postage will be reduced accordingly. It is human instinct to sort and categorize. We are hardwired to discriminate and frame everything in binary black and white. It's how our brains work. Migrant or refugee? Muslim or Christian? Them or us? Rather than reaching out to those who are different, we bond with those who are similar to ourselves. Rather than challenging our own thinking about the world, we endeavour only to confirm what we believe. The result is that the difference between polarized beliefs becomes ever greater. Dangerous possibilities arise. The Alt Right. ISIS. Brexit. Trump. Through persistent binary thinking our capacity for rational and nuanced thought - seeing the grey, rather than merely black and white - begins to erode. Black and White Thinking is an alarm call. Amidst a rising tide of religious intolerance and political extremism, it argues that by understanding the evolutionary programming of our binary brains we can overcome it, make sense of the world and in future make much subtler - and far better decisions. Ref K 2. Seller Inventory # 025914
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