Growing Business Innovation: Creating, Marketing and Monetising IP - Softcover

Softcover

ISBN 10: 1787198936 ISBN 13: 9781787198937

Publisher: Legend Business, 2017

Synopsis

Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.

In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.

The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.

About this title

About the Author

Jonathan Reuvid originated and has edited ten editions of Managing Business Risk in association with the Institute of Risk Management (IRM), eight editions of Personal Wealth Management with the Institute of Directors (IoD), and an acclaimed series of guides to doing business with China. He is also co-author of International Trade, endorsed by ICC United Kingdom, published in Chinese as well as English. An Oxford MA, Jonathan was formerly an economist with the French national oil company, Total, and later Director of European Operations for a US Fortune 500 precision components manufacturer before embarking on a second career in publishing. He has more than 80 published titles to his name.

Edition details

• Publisher: Legend Business
• Publication date: 2017
• Language: English
• ISBN 10: 1787198936
• ISBN 13: 9781787198937
• Binding: Paperback
• Number of pages: 250
• Editor: Reuvid Jonathan