Items related to Brand Management: A Strategic Approach

Brand Management: A Strategic Approach - Hardcover

Holmes, Travis

 
9781787150577: Brand Management: A Strategic Approach
Hardcover
ISBN 10: 1787150577 ISBN 13: 9781787150577
Publisher: Kruger Brentt Publisher Uk. Ltd., 2023

Synopsis

This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

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Publisher
Kruger Brentt Publisher Uk. Ltd.
Publication date
2023
Language
English
ISBN 10 
1787150577
ISBN 13 
9781787150577
Binding
Hardcover
Number of pages
326