The Management Game of Communication: 1 (Advances in Public Relations and Communication Management, 1) - Hardcover

Hardcover

ISBN 10: 178635716X ISBN 13: 9781786357168

Publisher: Emerald Group Publishing Limited, 2016

Synopsis

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.

About this title

About the Author

Edited by Peggy Simcic Brønn, Bi Norwegian Business School, Oslo, Norway Stefania Romenti, Iulm University, Milan, Italy Ansgar Zerfass, University of Leipzig, Leipzig, Germany; Bi Norwegian Business School, Oslo, Norway

Edition details

• Publisher: Emerald Group Publishing Limited
• Publication date: 2016
• Language: English
• ISBN 10: 178635716X
• ISBN 13: 9781786357168
• Binding: Hardcover
• Number of pages: 320
• Editor: Brønn Peggy Simcic, Romenti Stefania, Zerfass Ansgar