Solar power has become a cheap and big business, with $171bn invested in 2017 from just $11.2bn in 2004, and installed capacity growing from 1.1GW in 2004 to 99GW in 2017. Solar is beginning to compete with fossil fuels on cost and to be built in nearly every country.
This is a book for the solar workers of the future, a business book for those without a business or economics background and those simply curious about major shifts happening in the world energy economy. Key financial, economic and technical concepts are interspersed with the history of the first decade of cheap solar power, and the author's experience of being part of a successful startup in the clean energy sector.
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This is an essential book for anyone aiming to start a career in solar power or just seeking a deeper understanding. It s also an entertaining read, salted with personal anecdotes and, in places, wry humour. Jenny Chase gives a lively account of how she rose through a precarious startup to become the head of solar analysis at Bloomberg. There is helpful career advice. At its core the book contains detailed analysis of the history, technology, economics, finance, and business practices of the photovoltaics industry and her views on its prospects. The style is relaxed and discursive, and the reader feels privileged to be enjoying a coffee and a friendly chat with someone who is uniquely well informed about this industry so vital for our future. --Mr Neil Hirst, Imperial College London
This book is good for getting and keeping a job as a solar analyst. --Francesco d'Avack, Solar Analyst, IHS Markits
Jenny Chase is the head of BloombergNEF's solar analysis team, which she founded in 2006 after joining startup New Energy Finance as an intern.
The team provides market research for financial and corporate clients on solar demand, supply, price, technology and investment.
Jenny holds a BA in Physical Sciences and an MSci in Physics from the University of Cambridge, England, and breeds award-winning West of England geese. She is on Twitter as @solar_chase.
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