The Role of Creativity in the Management of Innovation: State of the Art and Future Research Outlook: 27 (Series on Technology Management) - Hardcover

Book 10 of 20: Series on Technology Management

Alexander Brem; Rogelio Puente-Diaz; Marine Agogué

 
9781786342003: The Role of Creativity in the Management of Innovation: State of the Art and Future Research Outlook: 27 (Series on Technology Management)
Hardcover
ISBN 10: 1786342006 ISBN 13: 9781786342003
Publisher: World Scientific Europe, 2017

Synopsis

The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes.

The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business.

"synopsis" may belong to another edition of this title.

Publisher
World Scientific Europe
Publication date
2017
Language
English
ISBN 10 
1786342006
ISBN 13 
9781786342003
Binding
Hardcover
Number of pages
300