Open Innovation: Corporate Incubator (Innovation, Entrepreneurship, Management: Innovation and Technology, 7) - Hardcover

Latouche, Pascal

 
9781786303240: Open Innovation: Corporate Incubator (Innovation, Entrepreneurship, Management: Innovation and Technology, 7)
Hardcover
ISBN 10: 1786303248 ISBN 13: 9781786303240
Publisher: Wiley-ISTE, 2019

Synopsis

The corporate start-up incubator is currently developing in large companies as an essential approach to open innovation. It faces a global system involving varied contexts, issues and actors. Its implementation is an art and to succeed the corporate incubator must become a real "interaction architect".

Using testimonials and real case studies, the author takes a dive into the structural and social mysteries of corporate incubators. By analyzing the complex mechanisms of interactions, this book decrypts and reveals the keys to the success of these devices and to opening innovation in a broad sense.

The concept of an “interaction architect” is related to the art of building fruitful interactions within human systems. Being aware that social systems exist is good, but knowing how to manage them is better.

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About the Author

Pascal Latouche holds a PhD in management sciences from the University of Paris-Saclay in France. His research interests include the practical applications of open innovation in industry.

"About this title" may belong to another edition of this title.

Publisher
Wiley-ISTE
Publication date
2019
Language
English
ISBN 10 
1786303248
ISBN 13 
9781786303240
Binding
Hardcover
Edition number
1
Number of pages
240