SME Internationalization Strategies: Innovation to Conquer New Markets - Hardcover

Dominguez, Noémie

 
9781786301536: SME Internationalization Strategies: Innovation to Conquer New Markets
Hardcover
ISBN 10: 1786301539 ISBN 13: 9781786301536
Publisher: Wiley-ISTE, 2018

Synopsis

Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.

"synopsis" may belong to another edition of this title.

About the Author

Noémie DOMINGUEZ, MAGELLAN Research Centre, Lyon, France.

"About this title" may belong to another edition of this title.

Publisher
Wiley-ISTE
Publication date
2018
Language
English
ISBN 10 
1786301539
ISBN 13 
9781786301536
Binding
Hardcover
Edition number
1
Number of pages
368