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Synopsis
To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies, and tasks to help you analyse yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories or footwear business.
Thoroughly revised for the social media age, with updated images throughout. With eight new case studies AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).
"synopsis" may belong to another edition of this title.
From the Author
Toby Meadows is founder of TNM Consultancy, working with small to medium labels, high-street chains and designer retailers. Toby is a Director of womenswear label Belle & Bunty and Visiting Lecturer at the London College of Fashion. He is consultant to the Centre for Fashion Enterprise in London, the British Council, Azyame Incubator Sharjah (UAE), FashionForward (Indonesia) and Inkubaator (Estonia).
"About this title" may belong to another edition of this title.
- PublisherLaurence King Publishing
- Publication date2019
- ISBN 10 1786274213
- ISBN 13 9781786274212
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages224
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