Data Protection for Marketers: A Practical Guide - Softcover

Steven Roberts

Softcover

ISBN 10: 1786050986 ISBN 13: 9781786050984

Publisher: Orpen Press, 2021

Synopsis

In the world of marketing, using personal data is a vital tool for reaching the right people effectively. However, the use of personal data is strictly regulated. Since the introduction of GDPR, marketing professionals must have a thorough understanding of data protection. The penalties for non-compliance are considerable, with fines of up to €20 million or 4 per cent of turnover. The potential for brand and reputational damage is significant. Data Protection for Marketers: A Practical Guide offers advice and guidance for marketers. It is written for marketers by a marketing and data protection practitioner with extensive experience in both sectors. The book avoids legal and compliance jargon. It presents data privacy principles in a simple and transparent manner, focusing on the practical steps that marketers can adopt, along with useful case study examples. Areas covered include: The seven core principles of data protection; The legal bases for processing personal data; Consumers’ data protection rights; Auditing your data; The responsibilities of data controllers and processors. Data Protection for Marketers is essential reading for sales and marketing professionals, data protection practitioners, and any business, from multinational to SME, that wants to understand how GDPR impacts on its marketing strategy.

About this title

About the Author

Steven Roberts, FCIM CDPO, is head of marketing at Griffith College. He has more than 20 years’ marketing experience in Ireland and overseas. A fellow of the Chartered Institute of Marketing, Steven is a columnist for Marketing magazine. A certified data protection officer, he is vice-chair of the data protection and information security working group of the Association of Compliance Officers in Ireland and is a founder member of Griffith College’s data protection committee.

Edition details

• Publisher: Orpen Press
• Publication date: 2021
• Language: English
• ISBN 10: 1786050986
• ISBN 13: 9781786050984
• Binding: Paperback
• Number of pages: 160