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E-Services Adoption: Processes by Firms in Developing Nations: 23, Part B (Advances in Business Marketing and Purchasing, 23, Part B) - Hardcover

 
9781785607097: E-Services Adoption: Processes by Firms in Developing Nations: 23, Part B (Advances in Business Marketing and Purchasing, 23, Part B)
Hardcover
ISBN 10: 178560709X ISBN 13: 9781785607097
Publisher: Emerald Group Publishing Limited, 2015

Synopsis

Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. These are exciting and useful chapters for executives and researchers seeking knowledge and theory of how to influence e-service adoptions in developing nations!

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Review

The two papers in volume 23B respond to concerns raised in volume 23A about the need for a better understanding of e-service adoption processes in developing nations. The first chapter surveys 819 Indonesian airline customers about online airline services, analyzes the resulting data, and tests hypotheses about motivation, intention, and demographics. The second chapter combines the Technology Acceptance Model with the Innovation Diffusion Theory to identify the antecedents for widespread adoption of the Octopus retail e-payment system in Hong Kong. Author: Annotation ©2016 Source: (protoview.com)

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Publisher
Emerald Group Publishing Limited
Publication date
2015
Language
English
ISBN 10 
178560709X
ISBN 13 
9781785607097
Binding
Hardcover
Number of pages
476
Editor
Quaddus Mohammed, Woodside Arch G.