Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline. This book covers the key areas of behavioral economics, including Herbert Simon's bounded rationality, Daniel Kahneman and Amos Tversky's psychological economics, behavioral finance, nudging and public policy, behavioral macroeconomics, law and behavioral economics, neuroeconomics and empirical methods of behavioral economics. John F. Tomer also explores how and why behavioral economics emerged and differs from neoclassical economics. This book will be particularly useful for advanced undergraduate students, graduate students, policy makers, and other professionals who participate in economic-related matters.
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'A useful, compact discussion of the history and central issues in behavioral economics.'--Colin F. Camerer, California Institute of Technology, US
'Tomer offers an advanced introduction that is accessible and still rigorous, that provides a concise survey of the substantive and policy issues in the specific subject area, and that is truly "lucid."'--M. H. Lesser, Choice
'I highly recommend the book. John Tomer's Advanced Introduction to Behavioral Economics is a perfect combination of a book for a scholar interested in behavioral economics beyond psychological economics and a behavioral economics overview textbook for advanced undergraduate and graduate students.'--Natalia V. Czap, Journal of Behavioral and Experimental Economics
John F. Tomer, Emeritus Professor of Economics, Manhattan College, US
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