Social Marketing and Behaviour Change: Models, Theory and Applications - Softcover

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir; Nguyen, Dang

Softcover

ISBN 10: 1784711527 ISBN 13: 9781784711528

Publisher: Edward Elgar Publishing Ltd, 2016

Synopsis

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.

Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behavior decision and social change models.

This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.

Contributors: T. Aleti, W. Binney, B.J. Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O. Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekström, M.-L. Fry, D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C. Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh, Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J. Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott, A.Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. Wymer

About this title

About the Author

Linda Brennan, Professor of Advertising, School of Media and Communication, RMIT University, Wayne Binney, Marketing and Educational Consultant, Lukas Parker, School of Media and Communication, RMIT University, Torgeir Aleti, Lecturer, Monash University and Dang Nguyen, Research Fellow, RMIT University, Australia

Edition details

• Publisher: Edward Elgar Publishing Ltd
• Publication date: 2016
• Language: English
• ISBN 10: 1784711527
• ISBN 13: 9781784711528
• Binding: Paperback
• Number of pages: 448