Synopsis
CORE is shortlisted for the Best Business Book Awards in the Engaging Change category.
At the core of the world's most admired businesses lies a powerful Single Organizing Idea. These organizations deliver sustainable economic and social benefit; they unite people, attract investment, inspire innovation, pioneer new efficiencies, and enjoy positive reputation.
Such businesses are admired but they remain a rare breed.
Though the tides of change are engaging the minds of business leaders, most are still trapped behind their brands and an approach to corporate social responsibility that is out of step with a connected society that increasingly questions 'who' these businesses really are and what drives their purpose.
This book is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to take its head out of the sand and proactively respond to today's challenges.
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About the Author
NEIL GAUGHT is what Malcolm Gladwell would call an outlier.
Neil was born in Hertfordshire in the UK in 1963. Following a short spell in the British Army and an even shorter one in the French Foreign Legion he completed his education at the London College of Printing where he gained a BA(Hons) in Graphic Design. A year after graduating he founded his first business, a London-based design consultancy. Having successfully run the business for ten years he sold it to a marketing company before joining WPP’s largest global brand consultancy, Enterprise IG. There he took a leading role on a variety of high profile branding projects for Merrill Lynch, DeBeers, Andersen, Scottish Power, BG Group and Standard Chartered Bank, among others.
In 2003 Neil and his young family moved to New Zealand for the adventure. Following three years with the country’s leading agency DesignWorks, Neil re-established his independent consultancy status. Since then he has advised a wide variety of organizations, ranging from international NGOs and energy, manufacturing and infrastructure corporates to tech start-ups, global faith based organizations and government institutions across Asia Pacific, Europe, Africa and the USA.
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Condition: Muy bueno. : En el corazón de las empresas más admiradas del mundo se encuentra una poderosa Idea Organizadora Única. Estas organizaciones ofrecen beneficios económicos y sociales sostenibles; unen a las personas, atraen inversiones, inspiran la innovación, impulsan nuevas eficiencias y disfrutan de una reputación positiva. Este libro trata sobre cómo las empresas pueden adoptar una Idea Organizadora Única y, lo que es más importante, por qué deben hacerlo. Basándose en historias y estudios de casos, y con referencia a los Objetivos de Desarrollo Sostenible de la ONU, su enfoque sensato deja de lado los ideales para confrontar las realidades de la reforma empresarial. Demuestra el poder y el potencial que una Idea Organizadora Única puede aportar a cualquier empresa dispuesta a sacar la cabeza de la arena y responder proactivamente a los desafíos actuales. EAN: 9781783537853 Tipo: Libros Categoría: Negocios y Economía Título: Core: How a Single Organizing Idea Can Change Business for Good Autor: Neil Gaught Editorial: Routledge Idioma: en Páginas: 178 Formato: tapa blanda. Seller Inventory # Happ-2024-06-11-9a11d2f4
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CORE (Paperback)
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Taylor & Francis Ltd, Saltaire, 2017
ISBN 10: 178353785X
ISBN 13: 9781783537853
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Paperback. Condition: new. Paperback. CORE is shortlisted for the Best Business Book Awards in the Engaging Change category.At the core of the world's most admired businesses lies a powerful Single Organizing Idea. These organizations deliver sustainable economic and social benefit; they unite people, attract investment, inspire innovation, pioneer new efficiencies, and enjoy positive reputation.Such businesses are admired but they remain a rare breed.Though the tides of change are engaging the minds of business leaders, most are still trapped behind their brands and an approach to corporate social responsibility that is out of step with a connected society that increasingly questions 'who' these businesses really are and what drives their purpose.This book is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to take its head out of the sand and proactively respond to today's challenges. Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, this book's no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to proactively respond to today's challenges. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781783537853
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