Foreign Operation Methods: Theory, Analysis, Strategy: Second Edition: 2 - Softcover

Welch, Lawrence S.; Benito, Gabriel R.G.; Petersen, Bent

 
9781783475759: Foreign Operation Methods: Theory, Analysis, Strategy: Second Edition: 2
Softcover
ISBN 10: 1783475757 ISBN 13: 9781783475759
Publisher: Edward Elgar Publishing Ltd, 2018

Synopsis

Presenting a clear and instructive toolkit for upper level undergraduate and postgraduate students to successfully understand and analyse foreign operation methods, this revised second edition brings up to date its unparalleled coverage with new theoretical and empirical research and the latest company case material. As experts in the field, the authors share their wealth of international knowledge to give the book a strong cross-cultural appeal.

New to this edition:•

  • an extended analysis using new and relevant case studies for students to explore foreign operation methods in the full range of small, large and multinational firms
  • updated strategic analyses of emerging concerns, such as mode combination, flexibility and development over time
  • a thorough overview of theoretical perspectives to encourage better understanding of the 'why, what and how' of mode decisions
  • an updated mode strategy section which allows you to challenge existing perspectives and research.

Influenced by the needs of the next generation of international business, management and marketing students, this second edition provides the most comprehensive coverage of foreign operation methods in current literature, and will be an excellent introduction to the nature and range of mode options available to companies as they internationalise.

"synopsis" may belong to another edition of this title.

About the Author

The late Lawrence S. Welch, formerly Professor, Melbourne Business School, Australia, Gabriel R.G. Benito, Professor, BI Norwegian Business School, Norway and Bent Petersen, Professor Emeritus, Copenhagen Business School, Denmark

"About this title" may belong to another edition of this title.

Publisher
Edward Elgar Publishing Ltd
Publication date
2018
Language
English
ISBN 10 
1783475757
ISBN 13 
9781783475759
Binding
Paperback
Edition number
2
Number of pages
496

Other Popular Editions of the Same Title

9781783475735: Foreign Operation Methods: Theory, Analysis, Strategy: Second Edition

Featured Edition

ISBN 10:  1783475730 ISBN 13:  9781783475735
Publisher: Edward Elgar Publishing Ltd, 2018
Hardcover