Capturing the Innovation Opportunity Space: Creating Business Models with New Forms of Innovation - Hardcover

Flowers, Stephen; Meyer, Martin; Kuusisto, Jari

Hardcover

ISBN 10: 178347551X ISBN 13: 9781783475513

Publisher: Edward Elgar Publishing Ltd, 2017

Synopsis

Innovation is changing and this exciting book explores how the shift to more collaborative ways of working with users, online communities and the crowd opens up novel business possibilities. The Innovation Opportunity Space approach enables managers, policymakers and academics to better understand emerging new business opportunities. Drawing on the findings of the latest international research, this book provides a systematic and clear understanding of the radical business models that new forms of innovation are making possible.

The authors offer a wide range of examples and case studies that explore how firms have benefited from these new forms of innovation. A novel approach to innovation planning and strategy is also introduced, and the book concludes with a four-stage process that shows how firms can work to capture their own Innovation Opportunity Space.

Defining the state of the art in the field, this will be an essential resource for managers, academics and researchers of business organisation and innovation.

About this title

About the Author

Stephen Flowers, Kent Business School, University of Kent, UK, Martin Meyer and Jari Kuusisto, University of Vaasa, Finland

Edition details

• Publisher: Edward Elgar Publishing Ltd
• Publication date: 2017
• Language: English
• ISBN 10: 178347551X
• ISBN 13: 9781783475513
• Binding: Hardcover
• Number of pages: 240