Crackle and Fizz: Essential Communication and Pitching Skills for Scientists - Hardcover

VAN DEN BRUL, CAROLINE

Hardcover

ISBN 10: 1783262834 ISBN 13: 9781783262830

Publisher: Imperial College Press, 2014

Synopsis

This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

About this title

From the Back Cover

This book is a guide to narrative skills, the currency of the creative industries. It shows research scientists how to harness story-telling principles to make their complex and technical content easier to communicate and more fulfilling for their audience.

Readers discover how the eight narrative ingredients Audience, Lure, Change, World, Character, Big Hook, Plot and Structure are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself.

There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience.

Edition details

• Publisher: Imperial College Press
• Publication date: 2014
• Language: English
• ISBN 10: 1783262834
• ISBN 13: 9781783262830
• Binding: Hardcover
• Number of pages: 218