Advanced Introduction to Corporate Venturing (Elgar Advanced Introductions series) - Softcover

Hisrich, Robert D.

Softcover

ISBN 10: 1782546502 ISBN 13: 9781782546504

Publisher: Edward Elgar Publishing Ltd, 2016

Synopsis

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value both to the organization as well as to the market and the individuals. This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption, and the critical development of business plans. The result is an applicable illustration of how an individual might organize, control and effectively implement a corporate venture, including methods for evaluating results and using creative problem solving.

This highly readable guide will be an invaluable text and resource for students of entrepreneurship, strategy and innovation.

About this title

About the Author

The late Robert D. Hisrich, formerly Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs, Kent State University, US

Edition details

• Publisher: Edward Elgar Publishing Ltd
• Publication date: 2016
• Language: English
• ISBN 10: 1782546502
• ISBN 13: 9781782546504
• Binding: Paperback
• Number of pages: 168