Handbook of Research on Sport and Business (Research Handbooks in Business and Management series) - Softcover

Softcover

ISBN 10: 1782544879 ISBN 13: 9781782544876

Publisher: Edward Elgar Publishing Ltd, 2015

Synopsis

This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.

Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.

Contributors include: C. Anagnostopoulos, T. Andersson, A.-l. Balduck, N. Böhlke, A. Bourke, M. Buelens, S. Chadwick, B. Cornwell, V. deBosscher, M. Desbordes, M. Dibben, H. Dolles, B. Frick, H. Gammelsaeter, C. Gratton, S. Greyser, A. Guala, E. Gummesson, S. Hamil, K.K. Haugen, B. Hellau, P. Hogan, H. Jansson, B. Johnson, M. Maes, N. O Reilly, L. Robinson, A. Rudd, J. Santomier, T. Schlesinger, B. Senaux, S. Shibli, E. Skille, A. Smith, S. Söderman, H.A. Solberg, B. Stewart, T. Ströbel, J. Truyens, D.M. Turco, M. van Bottenburg, G. Walters, M. Winand, H. Woratschek, T. Zintz

About this title

About the Author

Edited by Sten Söderman, Professor Emeritus of Marketing, Stockholm Business School, Stockholm University, Sweden and Harald Dolles, Professor in Sport Management, Molde University College, Specialized University in Logistics, Molde, Norway and Professor in International Business, School of Business, Economics and Law, University of Gothenburg, Sweden

Edition details

• Publisher: Edward Elgar Publishing Ltd
• Publication date: 2015
• Language: English
• ISBN 10: 1782544879
• ISBN 13: 9781782544876
• Binding: Paperback
• Number of pages: 608
• Editor: Söderman Sten, Dolles Harald