What is Typography: Essential Design Handbooks - Softcover

Jury, David

Softcover

ISBN 10: 178240421X ISBN 13: 9781782404217

Publisher: Ivy Press, 2017

Synopsis

What is Typography? is a compact guide to the discipline that lies at the epicentre of design and communication. With three sections exploring issues, anatomy, and an analysis of an eclectic group of portfolios, the book explores the structures and acceptable variations of type. The anatomy section breaks down the elements of this discipline to look at individual tools and processes, methods of organizing information, the mechanics of type, and the various means of arranging and displaying type. Finally, it looks at how the chosen media, and consequent process of reproduction, underpins every aspect of design. 

The new edition of this classic handbook has been thoroughly revised and redesigned, with content focusing on typography’ s development in new media. 

About this title

About the Author

David Jury is editor of Typographic, and head of graphic design at Colchester Institute, UK. His previous publications include About Face: Reviving the Rules of Typography and What is Typography? for Rotovision. He is also a fellow of the International Society of Typographic Designers (ISTD).

From the Inside Flap

Issues:
Language, both written adn spoken, is our primary means of communication. This function is, by and large, taken for granted, yet there are many factors that affect its success. 'What is Typography?' explores the formal structures and acceptable variations for type to ensure that it enables maximum access to information. It also uncovers the various ways in which typographers and, for example, linguists, psychologists, philosophers, and information designers have studies this area, and applied the results.

Anatomy:
'What is Typography' breaks down the elements of this discipline to look at individual tools and processes, methods of organizing information, the mechanics of type, and the various means of arranging and displaying type. Finally, it looks at how the chosen media, and consequent process of reproduction, underpins every aspect of design.

Portfolios:
A typographer can work alone or as part of a large company; a typographer may also write, edit, proofread, publish, and be an entrepreneur. This book concludes with analyses of an eclectic group of typographers whose work displays the breadth, richness, and high standards of typographic design.

Edition details

• Publisher: Ivy Press
• Publication date: 2017
• ISBN 10: 178240421X
• ISBN 13: 9781782404217
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 192