Items related to Challenges For the Trade in Central and Southeast Europe:...

Challenges For the Trade in Central and Southeast Europe: 29 (International Business and Management, 29) - Hardcover

Book 2 of 8: International Business and Management
 
9781781908327: Challenges For the Trade in Central and Southeast Europe: 29 (International Business and Management, 29)
Hardcover
ISBN 10: 178190832X ISBN 13: 9781781908327
Publisher: Emerald Group Publishing Limited, 2013

Synopsis

This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.

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About the Author

Renko S - University of Zagreb, Croatia Knezevic B University of Zagreb, Croatia

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Publisher
Emerald Group Publishing Limited
Publication date
2013
Language
English
ISBN 10 
178190832X
ISBN 13 
9781781908327
Binding
Hardcover
Number of pages
300
Editor
Renko Sanda, Knezevic Blazenka