Consumer Culture Theory: 15 (Research in Consumer Behavior, 15) - Hardcover

 
9781781908105: Consumer Culture Theory: 15 (Research in Consumer Behavior, 15)
Hardcover
ISBN 10: 1781908109 ISBN 13: 9781781908105
Publisher: Emerald Group Publishing Limited, 2013

Synopsis

The chapters in this volume have been selected from the best papers presented at the 8th Annual Consumer Culture Theory Conference held at the home of University of Arizona in Tucson, AZ in June 2013. The theme of the conference was Building Community Across Borders. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

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About the Author

Belk R.W. - York University, Canada Price L. - University of Arizona, Tucson, AZ, USA Penaloza L. - EDHEC Business School, Paris, France

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Publisher
Emerald Group Publishing Limited
Publication date
2013
Language
English
ISBN 10 
1781908109
ISBN 13 
9781781908105
Binding
Hardcover
Number of pages
396
Editor
Belk Russell W., Price Linda, Penaloza Lisa

Other Popular Editions of the Same Title

9781787542860: Consumer Culture Theory: 20 (Research in Consumer Behavior, 20)

Featured Edition

ISBN 10:  1787542866 ISBN 13:  9781787542860
Publisher: Emerald Publishing Limited, 2019
Hardcover