Synopsis
Consumer decision processes research to de- termine what motivates people to buy and what decision-making process they use. The model includes determinants like "attributes of the brand", "environmental factors", "con- sumer's attributes", "attributes of the organi- zation", and "attributes of the message". This book on marketing research is meant to serve readers as a comprehensive, one-stop manual on perhaps the most crucial part of marking research. Topics covered address the tradi- tional principles and skills involved in mar- keting research.
"synopsis" may belong to another edition of this title.
Search results for Methods & Practices of Marketing Research
Stock Image
Methods & Practices Of Marketing Research
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-133250
Stock Image
Methods & Practices Of Marketing Research
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-205196
Stock Image
METHODS and PRACTICES OF MARKETING RESEARCH
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: Used. Seller Inventory # 26323922821
Stock Image
METHODS and PRACTICES OF MARKETING RESEARCH
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: Used. Seller Inventory # 322507866
Buy Used
£ 82.80
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
METHODS and PRACTICES OF MARKETING RESEARCH
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: Used. Seller Inventory # 18323922831
Stock Image
Methods & Practices Of Marketing Research
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA70417816373505
Buy Used
£ 112
£ 25 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available