Encyclopaedia of Risk Assessment & Decision Making in Business & Marketing, 3 Volumes Set - Hardcover

Hardcover

ISBN 10: 178163730X ISBN 13: 9781781637302

Synopsis

Risk assessments differ depending on what is at risk. An approach to risk assessment involves identifying plant characteristics to determine exotic species that should be con- sidered for management. Decision-making can be regarded as the cognitive process re- sulting in the selection of a belief or a course of action among several alternative possibili- ties. Every decision-making process produces a final choice. This book on risk assessment and decision making is meant to serve read- ers and students as a comprehensive, perhaps the most crucial part of business and market- ing. Topics covered address the traditional principles and skills involved in marketing.

Edition details

• Language: English
• ISBN 10: 178163730X
• ISBN 13: 9781781637302
• Binding: Hardcover