Data Means Business: A practical guide to creating value from data and AI - Softcover

Foster, Jason; Green, Barry

Softcover

ISBN 10: 1781339155 ISBN 13: 9781781339152

Publisher: Rethink Press, 2025

Synopsis

As a forward-thinking business leader, do you know how to make best use of data and AI, to improve your business and act strategically and decisively?

This fully updated second edition of Data Means Business is a comprehensive and pragmatic guide for leaders that sets out a proven approach for developing the mindset and strategies required to generate value from data and AI. Jargon-free and packed with the latest practical advice, examples and real stories, Data Means Business will help you start or scale successfully and deliver positive impact.

Read this book to:

• Understand the impact and value delivered by data and AI
• Define a data, AI and technology strategy that is aligned to your business
• Build robust foundations for data and AI
• Create a culture of using data and AI to drive decision-making
• Have an approach that focuses on scaling results

About this title

About the Authors

Jason Foster is a business leader and entrepreneur. He has helped thousands of people to understand and activate their data in order to achieve business value.

Barry Green has worked as a chief data officer in multiple organisations and is passionate about championing the need for innovative data leadership. Between them, the authors have decades of experience in defining and delivering data strategies with a mission to improve the way we think about the role of data in business.

Edition details

• Publisher: Rethink Press
• Publication date: 2025
• Language: English
• ISBN 10: 1781339155
• ISBN 13: 9781781339152
• Binding: Paperback
• Edition number: 2
• Number of pages: 298