Product First: Make the shift from project to product to future-proof your digital business - Softcover

Gonçalves, Luís

 
9781781337585: Product First: Make the shift from project to product to future-proof your digital business
Softcover
ISBN 10: 1781337586 ISBN 13: 9781781337585
Publisher: Rethink Press, 2023

Synopsis

Traditional, project-centric companies are slow to adjust and respond to customer needs. True innovation comes from product-led organisations that are free to evolve and quick to adapt.

Discover the story of one (fictional) company that embraces the challenge, from defining their transformation roadmap to full implementation of a product-first strategy. This book demonstrates the successful pivot from project-centric to product-led business – and the quantum leap towards accelerating value delivery.

Learn how to:

  • Design a complete blueprint to attract, educate and inspire customers in a global market
  • Put a functional data strategy in place to gain valuable customer insights
  • Devise a coherent digital product strategy
  • Implement an agile way of working to adapt to changing market conditions
  • Optimise your organisational structure for product development

"synopsis" may belong to another edition of this title.

About the Author

Luis Gonçalves is an entrepreneur, best-selling author and international keynote speaker. He works with entrepreneurs, founders and senior leaders to implement his game-changing ADAPT Methodology(R), enabling them to transform traditional project-centric companies into modern digital-product-led businesses. Since 2003, he has been breaking new ground in the software industry and his blog is considered a 'must-read' for anyone in the software development industry. Find out more at luis-goncalves.com

"About this title" may belong to another edition of this title.

Publisher
Rethink Press
Publication date
2023
Language
English
ISBN 10 
1781337586
ISBN 13 
9781781337585
Binding
Paperback
Number of pages
248