Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options.
It covers a range of topics, including:
Understanding organisational culture
Performing SWOT and PEST analyses
Researching new markets
Corporate mission and values
Setting objectives
Performance measurement and balanced scorecard
Strategic options
The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.
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The Chartered Management Institute (CMI) is the UK's only chartered professional body that exists to promote the highest standards in management and leadership excellence. It sets standards that others follow and its Chartered Management qualification is the hallmark of any professional manager. It has more than 90,000 members. The books in the checklist series are put together as a result of the contributions of its most experienced members.
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