How to Have Great Ideas: A Guide to Creative Thinking - Softcover

Ingledew, John

Softcover

ISBN 10: 1780677294 ISBN 13: 9781780677293

Publisher: Laurence King Publishing, 2016

Synopsis

How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.

About this title

About the Author

John Ingledew is the author of The A–Z of Visual Ideas (Laurence King, 2011). He has taught and written about design, photography and creative thinking for 20 years. He has worked at universities in Europe, America and Japan and recently helped set up an art school in northern China.

From the Back Cover

Packed with examples of innovative thinking in graphic design, advertising, photography, illustration, architecture, industrial design, animation, digital design, car design, engineering, art and fashion. This book is suitable for students and young professionals looking to embrace creative thinking in design, advertising and communications.

Edition details

• Publisher: Laurence King Publishing
• Publication date: 2016
• Language: English
• ISBN 10: 1780677294
• ISBN 13: 9781780677293
• Binding: Paperback
• Edition number: 1
• Number of pages: 184