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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing) - Softcover
Synopsis
Creating a brand identity is a fascinating and complex challenge for the graphic designer
"synopsis" may belong to another edition of this title.
About the Author
Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica.
From the Back Cover
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
"About this title" may belong to another edition of this title.
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Creating a Brand Identity: A Guide for Designers
Published by
Laurence King Publishing, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: * Graphic Design * Branding * Brand Management * Advertising * Marketing * Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: * Defining the audience * Analysing competitors * Creating mood boards * Naming brands * Logo design * Client presentations * Rebranding * Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading. Seller Inventory # 00109537704
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Creating a Brand Identity: a Guide for Designers : (Graphic Design Books, Logo Design, Marketing)
Published by
King Publishing, Laurence, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 49452420-6
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
Published by
Laurence King Publishing, United Kingdom, London, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Published by
Laurence King Publishing, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
Used
Softcover
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Published by
Laurence King Publishing, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
Used
Paperback
Seller: HPB-Emerald, Dallas, TX, U.S.A.
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Stock Image
Creating a Brand Identity: A Guide for Designers
Published by
Laurence King Publishing, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: * Graphic Design * Branding * Brand Management * Advertising * Marketing * Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: * Defining the audience * Analysing competitors * Creating mood boards * Naming brands * Logo design * Client presentations * Rebranding * Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading. Seller Inventory # CIN1780675623G
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Published by
Laurence King Publishing, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
Used
Softcover
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Creating a Brand Identity : A Guide for Designers
Published by
Laurence King Publishing, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
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Creating a Brand Identity: A Guide for Designers (Paperback or Softback)
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ISBN 10: 1780675623
ISBN 13: 9781780675626
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