Book Description:
The only survey-based book on how to raise finance through the web
From the Back Cover:
A definitive, crowd-sourced guide for anyone seeking to raise or invest money in the crowd. In the last few years, the crowd funding phenomenon has exploded. Entrepreneurs, business-owners, social enterprises, charities, film-makers and artists of all kinds now routinely raise large and small sums of money on crowd funding sites. Done properly, crowd funding can be an efficient and reliable way of getting projects off the ground that might otherwise never see the light of day. But the failure rate for crowd funding campaigns is high. It can be confusing, hard work and, if things go wrong, very expensive.
This thorough and authoritative book is the first to look at the complex, rapidly changing world of crowd funding from all sides. As befits the subject, much of the advice has been crowd-sourced, bringing tips and comments from experts in all aspects of crowd funding, as well as dozens of case studies of specific campaigns, both successful and unsuccessful.
Essential reading for anyone interested in this exciting new way of doing business, Crowd Funding will show you how to: · Understand the difference between the different platforms and work out which one is best for you · Plan and run a successful campaign– and what to do if it goes wrong · Invest as part of the crowd and maximise your returns · Set up your own crowd funding site, and other ways to make money from the crowd funding explosion
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