Items related to Interfirm Business-to-Business Networks: Theory, Strategy,...

Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior: 17 (Advances in Business Marketing and Purchasing, 17) - Hardcover

 
9781780520247: Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior: 17 (Advances in Business Marketing and Purchasing, 17)
Hardcover
ISBN 10: 1780520247 ISBN 13: 9781780520247
Publisher: Emerald Group Publishing Limited, 2011

Synopsis

Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are the major topics that Volume 17 covers. The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. More than 150 figures and tables support the discussion of findings.

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Publisher
Emerald Group Publishing Limited
Publication date
2011
Language
English
ISBN 10 
1780520247
ISBN 13 
9781780520247
Binding
Hardcover
Number of pages
496
Editor
Baxter Roger, Woodside Arch G.