Marketing and Strategy - Softcover

Eleri Rosier (Compiler)

 
9781780160962: Marketing and Strategy

Synopsis

Back cover publisher notes: "We work with leading authors to develop the strongest educational materials bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times/Prentice, Addison Wesley and Longman, we craft high quality print and electronic publications which help the reader to understand and apply their content, whether studying or at work.

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