This book has been written specially for Theme 3 of Edexcel's new Business syllabus A Level Year 2 commencing September 2016. The authors are: Polly Glegg, Lecturer in Business and Economics, UCL Institute of Education; Alan Hewison, who is a very experienced teacher of Business and a senior examiner for many years: Paul Rapley, Assistant Headteacher at Taverham High School; and Nancy Wall who is a former Editor of "Teaching Business and Economics" and works in curriculum development. This book is in full colour and runs to 120 pages and includes many case studies, questions and an index of key terms. The full contents of the book are: Corporate objectives Theories of corporate strategy SWOT analysis Impact of external influences Growth Mergers and takeovers Organic growth Reasons for staying small Quantitative sales forecasting Investment appraisal Decision trees Critical path analysis Corporate influences Corporate culture Shareholders vs stakeholders Business ethics Interpretation of financial statements Ratio analysis Human resources Causes and effects of change Key factors in change Scenario planning Index
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