This book has been written specifically for Theme 1 of Edexcel's new Economics B syllabus for AS and A Level commencing in September 2015. The authors are Nancy Wall who is a former Editor of "Teaching Business and Economics" and works in curriculum development and Brian Ellis, a former Chief Examiner for Edexcel's A Level Economics and Business Course and Chair of Examiners. This book is in full colour and runs to 120 pages and includes many case studies, exam style questions and an index of key terms. The full contents of the book are: The economic problem Business objectives Stakeholders What do entrepreneurs do? Why start a business - and how? Why do we specialise? How does economic change affect business? Demand Supply How are prices fixed? How does the price mechanism work? Understanding the consumer How do firms compete? Why are banks important? How do banks and businesses cope with risk? How do businesses find the finance they need? What happens when markets fail? Government intervention and failure Calculating revenue and costs Exploring the links between costs, revenue and profit Exploring profit and loss Business survival and cash flow Publication Date: June 2015
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