On A Scale of 1 - 10: The Essential How-To Marketing Research Guide for Managing Information Overload and Producing Data You Can Trust - Softcover
Synopsis
On a Scale of 1 - 10 simplifies marketing research for small business owners, entrepreneurs, and professionals. It covers primary and secondary research, offering practical advice on surveys, interviews, and data analysis. With real-life examples and personal insights, the book highlights how effective marketing research can uncover consumer behavior, drive strategic decisions, and boost competitive advantage. Whether you are new to marketing research or refining your skills, this comprehensive guide is an essential resource for making confident, informed business decisions.
On a Scale of 1 to 10 is a 2025 Global Awards Bronze Medal Winner in the book category, Business Management.
"synopsis" may belong to another edition of this title.
About the Author
YVES CAMPION is the CEO of Campion Business Consulting, a marketing research, marketing, and sales consulting company located in White Rock, Canada. He brings over three decades of expertise in marketing research, global sales and marketing. He has held leadership roles in blue-chip organizations, crown corporations, and start-ups, excelling in strategic planning, branding, and business development. Yves has excelled in areas such as new product development, branding, retail merchandising, packaging, and advertising. A passionate educator, Yves teaches marketing research, marketing and sales strategies in Vancouver, inspiring future professionals. Known for innovation and leadership, he continues to drive success and make a lasting impact in the business world.On a Scale of 1 to 10 is a 2025 Global Awards Bronze Medal Winner in the book category, Business Management.
"About this title" may belong to another edition of this title.
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