Statistics with R for Marketing: Volume 4: Repeated Measures Models and Market Basket Analysis

Mohsen Nady

ISBN 10: 1779564651 ISBN 13: 9781779564658

Publisher: Society Publishing, 2025

Synopsis

Understanding patterns over time and associations between products is crucial for modern marketing. This volume covers repeated measures models for time-series analysis and market basket analysis for cross-selling opportunities. Using R, readers will gain hands-on experience with these advanced techniques through practical examples and case studies. The volume is an indispensable resource for marketers aiming to leverage statistical tools for strategic decision-making.

About this title

About the Author

Mohsen Nady is a pharmacist with a M.D. in Microbiology and a Diploma in Industrial Pharmacy. Besides, Mohsen has more than 10 years of experience in Statistics and Data Analytics. Mohsen has applied his skills to different projects related to Genomics, Microbiology, Biostatistics, Six Sigma, Data Analytics, Data Visualization, Building Apps, Geography, Market Analysis, Business Analysis, Machine Learning, etc. Mohsen also published his thesis in a high-impact journal that attracted many citations, where all the statistical analyses were performed by him in addition to the methodological part. Furthermore, Mohsen has earned different certificates, from top universities (Harvard, Johns Hopkins, Denmark, etc) in Statistics, Data Analytics, Data Visualization, and Machine Learning that highlight his outstanding diverse skills.

Edition details

• Publisher: Society Publishing
• Publication date: 2025
• Language: English
• ISBN 10: 1779564651
• ISBN 13: 9781779564658
• Binding: Library Binding
• Number of pages: 277